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    FURTHER READING
    Lecture- Basic concepts of Pharmaceutical Marketing
    Basic concepts of Pharmaceutical Marketing
    Introduction To The Pharmaceutical Business And Marketing: Social Concept & Behavior
    Introduction To The Pharmaceutical Business And Marketing: Social Concept & Behavior
    Strategic Planning, Evaluation Of Opportunity And Market Environment In Pharmacy
    Strategic Planning, Evaluation Of Opportunity And Market Environment In Pharmacy
    Behavior of HCPs
    Behavior of HCPs
    Good Distribution Practices
    Good Distribution Practices
    Coursework Guidelines (Research Report)
    Dr Ong Siew Chin
    Introduction – why marketing knowledge is important in pharmacy
    Introduction – why marketing knowledge is important in pharmacy lecture
    Research in Drug Marketing & Information System
    Research in Drug Marketing & Information System lecture
    Marketing Pharmaceutical Products & Services
    Marketing Pharmaceutical Products & Services lecture 1
    Marketing Pharmaceutical Products & Services lecture 2
    Development of A Pharmaceutical Product
    Development of A Pharmaceutical Product lecture 1
    Development of A Pharmaceutical Product lecture 2
    Behavior Of Pharmaceutical Consumer & Consumerism Theory
    Behaviour Of Pharmaceutical Consumer & Consumerism Theory lecture
    Professor Dr Asrul Akmal Shafie
    Lecture: Drug pricing strategy: retail, wholesale, industry and government regulations
    Handout: Drug pricing strategy: retail, wholesale, industry and government regulations
    Lecture: Placing pharmaceutical products: aspect of distribution channel
    Handout: Placing pharmaceutical products: aspect of distribution channel
    Lecture: Promotion and advertisement aspect of pharmaceutical products
    Handout: Promotion and advertisement aspect of pharmaceutical products
    Lecture: Drug marketing at international level
    Handout: Drug marketing at international level
    Essay Assignment Topic Under Prof Asrul
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    Course info

    1. Home
    2. Courses
    3. APPLIED SCIENCES
    4. SCHOOL OF PHARMACEUTICAL SCIENCES
    5. Semester II
    6. FEL276 INTRODUCTION TO PHARMACEUTICAL MARKETING
    7. Summary

    FEL276 INTRODUCTION TO PHARMACEUTICAL MARKETING

    • Lecturer: DR. ONG SIEW CHIN
    • Lecturer: DR. RABIA HUSSAIN
    • Lecturer: PROFESOR DR. ASRUL AKMAL BIN SHAFIE
    Skill Level: Beginner

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