Home
  • YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
    0%
  • Previous
  • Course data
    General
    Announcements
    WEEK 1 & 2 : 4 April - 17 April
    Course Outline
    Lecture Notes 1: Intro to Market Research
    Lecture Notes 2 : Qualitative Research
    Submission Guideline : Executive Summary & Background
    WEEK 3 & 4 : 18 April - 1 May
    Submission 1: Executive summary and background of the study
    Lecture note_Quantitative research
    Lecture : Market Segmentation and Brand positioning
    WEEK 5 & 6 : 2 May - 15 May
    Reading 1
    Reading 2
    WEEK 7 & 8: 16 May - 29 May
    Lecture Note 1
    Lecture Note 2
    Submission 2: Problem statement and research objectives
    WEEK 9 & 10 : 30 May - 12 Jun
    Handouts
    Notes from the Guest Lecture Session : Asc Prof Dr Niranjala Weerakoddy
    Lecture Notes
    WEEK 11 & 12 : 13 Jun - 26 Jun
    Submission 3: Research design and data collection
    Lecture Note 1
    Lecture Note 2
    Week 13 & 14 : 27 Jun - 10 July
    Submission 4: Data Analysis, Cost and Scheduling
    Week 15 & 16 : 11 - 24 July
    Submission of Recorded Presentation
    Submission of Final Proposal
  • Next
  Home
  • Course Archive
    Sidang 2020/2021
  • Course search
  • Helpdesk
    Contact Us Knowledgebase
    • Log in
      Login For Admin/Guest
    Site Navigation
    YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
    Home
    Moodle.org website
    Skip to main content

    Portal ini merupakan portal eLearn@USM bagi Sidang Akademik 2021/2022,
    Pensyarah boleh mengakses eLearn@USM Sidang 2022/2023 di pautan berikut:

    https://elearning.usm.my/sidang2223

    Terima Kasih
    Admin Portal

    __________________________________________________________________________________________

    Course info

    1. Home
    2. Courses
    3. APPLIED ARTS
    4. SCHOOL OF COMMUNICATION
    5. Semester II
    6. YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
    7. Summary

    YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

    • Lecturer: DR. NURZALI BIN ISMAIL
    • Lecturer: DR. SURIATI BINTI SAAD
    Skill Level: Beginner

    Useful Link

    Official USM Website
    Campus Online
    CDAE Website

    Follow Us

    Useful Link

    Reference Link

    Moodle Docs (v3.9)
    Panopto Support

    Follow Us

    Reference Link

    Follow Us

    Follow Us

    • Course Archive
      • Sidang 2020/2021
    • Course search
    • Helpdesk
      • Contact Us
      • Knowledgebase
    Copyright © 2020 - Universiti Sains Malaysia

    eLearn@USM Sidang 2021/2022 © 2025. All rights reserved.
    Terms & Conditions Privacy Policy Powered by Edwiser RemUI
    You are not logged in. (Log in)
    Get the mobile app