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    Welcome to YSP520!
    Announcements
    Course Outline
    MARKING RUBRICS
    4 April - 10 April
    Webex Link for First Lecture: Week 1
    Lecture Notes: Session 1 - Introduction
    Lecture Notes: Session 2 - Gathering Information
    Persona Worksheet
    Lecture Notes: Session 3 - Strategic Branding
    Dove Real Beauty Campaign 2016
    Dove Real Beauty Campaign 2013
    Group Registration Form
    Tutorial Question Slides
    Lecture Recording
    18 April - 24 April
    Webex Link for Second Lecture: Week 3
    Lecture Notes: Session 1: Strategic Thinking for Creative Advertisers
    Creative Brief Template
    Additional Readings
    Lecture Notes: Session 2 - Big IDEA
    Lecture Notes: Session 3 - Attracting Customers to Content
    Tutorial Slide
    Lecture Recording
    2 May - 8 May
    Webex Link for Third Lecture: 7 May 2022
    Lecture Notes
    Tutorial Slides
    Lecture Recording
    16 May - 22 May
    Submission of Individual Assignment (30%)
    Webex Link for Lecture on 21 May 2022
    Lecture Notes: Radio Content Strategy
    Lecture Notes: TV Content Strategy
    Extra Reading
    Lecture Recording
    Burger King Radio Ad – Dialog
    6 June - 12 June
    Webex Link for Lecture on 11 June 2022, 2.30pm
    Notes on Website Content Strategy
    Notes for Social Media Content Strategy
    Tutorial Submission for Instagram Ad - Carousel
    20 June - 26 June
    Webex Link for Saturday, 25 June 2022 2.30pm-7.30pm
    Examples of Cause Related Marketing Campaign
    Ben & Jerry Climate Change Campaign
    Ambient Ads Notes
    Building Relationship With Customers Notes
    Tutorial Submission for Hotwheels Monster Jam
    4 July - 10 July
    Submission of Group Project
    11 July - 17 July
    Submission of Individual Essay
    18 July - 24 July
    Peer-to-peer Evaluation Form
    Submission of Peer-to-peer Evaluation Form
    CARRY MARKS FOR YSP520
    CARRY MARKS FOR YSP520
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    Course info

    1. Home
    2. Courses
    3. APPLIED ARTS
    4. SCHOOL OF COMMUNICATION
    5. Semester II
    6. YSP520 CONTENT IDEATION
    7. Summary

    YSP520 CONTENT IDEATION

    • Lecturer: DR. NUR ATIKAH BINTI A RAHMAN
    Skill Level: Beginner

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