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  • AGW716 FUNDAMENTAL OF BUSINESS RESEARCH AND METHODOLOGY (RM1)
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    General
    Welcome to AGW716!
    AGW716 - Course Outline
    AGW716 & AGW717 class schedule - REVISED
    AGW716 - Assignment details
    25 October - 31 October
    Slides (Nature of Business Research)
    Slides (Philosophy of Business Research)
    Slides (Formulating the Research Design)
    Recording (Week 1)
    Case (Nature of Business Research): 'Reporting evidence from business management research'
    Case (Nature of Business Research): 'Isabelle’s research dilemma'
    Case (Philosophy): 'Marketing music products'
    Case (Philosophy): 'Organisational learning in an English regional theatre'
    Case (Formulating Research Design): 'Sangita's career'
    Supplementary Reading: Einola & Alversson (2020) 'Behind the numbers - questioning questionnaires'
    Supplementary Reading (qualitative): Graebner et al. (2012) 'Qualitative data - cooking without a recipe'
    Supplementary Reading:: Hill & McGowan (1999) 'Small business and enterprise development - questions about research methodology'
    Supplementary Reading: Jack & Westwood (2006) 'Postcolonialism and the politics of qualitative research in IB'
    Supplementary Reading: Parker (2000) The less important sideshow - the limits of epistemology in organizational analysis'
    1 November - 7 November
    Slides (Formulating and Clarifying the Research Topic)
    Slides (Critical Literature Review)
    Slides (Access and Ethics)
    Case (Literature Review): 'The development of discount warehouse clubs'
    Case (Literature Review): 'National cultures and management styles'
    Case (Research Ethics): 'The Impact of Colour on Children’s Brand of Choices'
    Case (Research Ethics): 'Getting in, getting on…? Misreading issues related to access and ethics in a small scale enterprise'
    Supplementary Reading (LR): Holbrook et al. (2007) 'Examiner comment on the literature review in PhD theses'
    Supplementary Reading (LR): Harzing (2002) 'Are our referencing errors undermining our scholarship and credibility?'
    Supplementary Reading (critical LR): Forsgren (2002) 'The concept of learning in the Upssala model'
    Supplementary Reading (LR): Zorn & Campbell (2004) 'Improving the writing of literature reviews through a literature integration exercise'
    Supplementary Reading (LR): Mingers (2000) 'What is it to be critical?'
    Supplementary Reading (Access): Taylor and Land (2014) 'Org. anonymity and negotiations of access'
    Supplementary Reading (Ethics): Sanders-McDonagh (2014) 'Conducting dirty research'
    Supplementary Reading (Research Design): Alvesson (1996) 'Interviews in qualitative research'
    Supplementary Reading (Ethics): Wallace & Sheldon (2015) 'Business research ethics - participant observer perspectives'
    Supplementary Reading (Research Design): Crouch and McKenzie (2006) 'The logic of small samples in interview-based qualitative research'
    8 November - 14 November
    Slides (Hypothesis Development)
    Supplementary Reading: Imenda (2014)
    Slides (Theoretical Framework)
    15 November - 21 November
    29 November - 5 December
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    AGW716 FUNDAMENTAL OF BUSINESS RESEARCH AND METHODOLOGY (RM1)
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    Course info

    1. Home
    2. Courses
    3. APPLIED ARTS
    4. GRADUATE SCHOOL OF BUSINESS
    5. Semester I
    6. AGW716 FUNDAMENTAL OF BUSINESS RESEARCH AND METHODOLOGY (RM1)
    7. Summary

    AGW716 FUNDAMENTAL OF BUSINESS RESEARCH AND METHODOLOGY (RM1)

    • Lecturer: DR. CHRISTOPHER JOHANN ROLAND RICHARDSON
    • Lecturer: DR. CHU EI YET
    • Lecturer: PROFESOR DATO' DR. RUHANI BINTI ALI
    • Lecturer: PROFESOR DR. AZLAN BIN AMRAN
    • Lecturer: PROFESOR DR. NABSIAH BINTI ABDUL WAHID
    • Lecturer: PROFESOR DR. SITI NABIHA BINTI ABDUL KHALID
    • Lecturer: PROFESOR MADYA DR. ELLISHA BINTI NASRUDDIN
    • Lecturer: PROFESOR MADYA DR. SALMI BINTI MOHD ISA
    • Lecturer: PROFESOR MADYA DR. TAN CHENG LING
    Skill Level: Beginner

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