Summary of YSP523 DIGITAL STRATEGIES IN IMC

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YSP523 DIGITAL STRATEGIES IN IMC

Lecturer: PROFESOR MADYA DR. HASRINA BINTI MUSTAFA

Skill Level: Beginner

General

Announcements

CLASS ACTIVITIES & ASSIGNMENTS

Mid-Term Test Questions YSP523, 9 January 2022, 3.00pm-5.30pm

CLASS RESOURCES

CLASS TEXT : Digital Marketing: Strategy, Implementation and Practice- Chaffey &amp; Chadwick 2016

Example of Good Digital Strategy Report - for Samza Sambal Hijau

Past Exam Questions

How to advertise to an audience with an 8 second attention span

Facebook Segmentation and Marketing Framework (Hodis et. al 2015)

Samza Cloud Kitchen Digital Marketing Plan Group 1 2020

Samza Cloud Kitchen Digital Marketing Plan Group 2 2020

Samples Slide presentation Group 1 (2020)

Sample Slide presentation Group 2 (2020)

Course outline YSP523

Week 1 & 2: Introduction 30 Oct 2021

Exam Question

Introduction to Digital Strategies in IMC

Digital Strategy

Week 1 - Online Lecture via WebEx 30th October 2021

Week 3 & 4: SOCIAL MEDIA ADVERTISING 13 OCT 2021

Facebook Segmentation and Marketing Framework

FB Ads Content Strategy Exercise

FACEBOOK AD 2021

Webex Link 13 Nov 2021

FB Ad Performance Exercise

Social media Influencer Deck by RevMedia Group

Quiz FB Ad Performance

Week 3 - Online Lecture via WebEx 13 Nov 2021

Week 5 & 6: SEARCH ENGINE MARKETING 27 NOV 2021

How to install Google Analytics

Case study: USM Google Adwords Campaign 2016

Google Adwords Fundamentals

google analytics slides

Exercise Copywriting Adwords

Advanced Google Adwords Book

Google Ad 2021

Webex link 27 Nov 2021

Week 5 - Online Lecture via WebEx 27 Nov 2021

WEEK 7 & 8: MARKETING VIDEO PRODUCTION AND GOOGLE DISPLAY 11 DEC 2021

WEBEX LINK 11 DEC 2021

Week 7 - Online Lecture via WebEx 11 Dec 2021

WEEK 10 & 11: GOOGLE VIDEO ADS AND EMAIL MARKETING 1 JAN 2022

Google Display Ad 2020

Google Video Ad Year 2020

Research Article Digital Marketing in Tourism Industry During COVID-19

Webex link 1 Jan 2022

Week 10 - Online Lecture via WebEx 1 Jan 2022

WEEK 12 & 13: CREATING CHATBOT VIA MANYCHAT AND GUEST LECTURER SESSION 15 JAN 2022

Email marketing_Sendinblue

Facebook Messenger Chatbot

Webex link 15 Jan 2022

Week 13 - Online Lecture via WebEx 15 January 2022

Week 14 & 15 : PITCH DAY 29 JAN 2022

Submission link for Slide presentation 29 Jan 2022

Video Submission 29 Jan 2022

Submission Link Digital Marketing Plan 7 Feb 2022

YSP523 COURSEWORK (70%)

YSP523 DIGITAL STRATEGIES IN IMC

CLASS TEXT : Digital Marketing: Strategy, Implementation and Practice- Chaffey & Chadwick 2016