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  • Course data
    General
    APA 6th Ed
    Course outline YSP519
    Announcements
    MIDTERM TEST - 19 DEC 2021
    25- 31 Oct 2021
    Tools for research
    Text book: Market Research
    Proposal example 1
    Past Test Question 2020
    Instrument example 1
    Proposal example 2
    Instrument example 2
    APA 6th Ed by Noradilah USM
    Week 1 - Online Lecture Recording 19/10/2022
    1 Nov - 7 Nov 2021
    Week 2: Process of research
    Week 2 - Online Lecture via WebEx 2nd November 2021
    Conceptualisation and operationalization new
    8 Nov - 14 Nov 2021
    Qualitative and quantitative approach
    Surveynew
    Quantitative methods
    Population and Sampling NEW Slide
    Population and sampling 2020
    Likert Scale Format
    How to write a good introductory chapter of a proposal
    Webex Link 10 Nov 2021
    Week 3 - Online Lecture via WebEx 10 Nov 2021
    15 Nov - 21 Nov 2021
    Experiment 17 Dec 2020
    Writing a Review of Literature
    Example of experiment
    Webex Link 17 Nov 2021
    Digital Nudging Video
    Week 4 - Online Lecture via WebEx 17 Nov 2021
    22 Nov - 28 Nov 2021
    Descriptive Stats Tutorial
    Correlation Tutorial
    Regression tutorial
    Multiple regression tutorial
    t-test tutorial
    ANOVA Tutorial
    Qualitative and Quantitative Data Analysis
    Intro to Statistics
    Webex Link 24 Nov 2021
    Week 5 - Online Lecture via WebEx 24 Nov 2021
    6 Dec - 12 Dec 2021
    Sampling in Qualitative Studies
    Webex Link
    YSP 519 Quali Part 1
    13 Dec 2021 - 19 DEc 2021
    Research case study: Market segmentation and Brand positioning
    Statistics Calculator
    Video on Cluster analysis - how to use the template
    Video on Cluster analysis - How to interpret the data
    Strategic Brand Association Map (Brian D. Till, Daniel Baack, Brian Waterman, 2011)
    Brand Association Mapping - Simplified
    Webex link 15 Dec 2021
    Week 8 - Online Lecture via WebEx 15 Dec 2021
    20 Dec - 26 Dec 2021: Week 9: Semester Break, No Class
    27 Dec 2021 - 2 Jan 2022
    Webex Link
    YSP 519 Quali Part 2
    Sample Interview Protocol (Instrument)
    3 - 9 Jan 2022
    Webex Link
    YSP 519 - Week 11 2022
    Case Study - International Marketing
    10- 16 Jan 2022
    Market Research for Branding
    Market Research for Pricing Strategies
    Webex Link 12 Jan 2022
    Week 13 - Online Lecture via WebEx 12 January 2022
    17 Jan - 23 Jan 2022
    YSP519 - Ad Effectiveness
    YSP519 - New Market
    Business Idea
    Entering a new market
    Feedback
    31 Jan -7 Feb 2022
    Submission link for YSP519 - Final Proposal (in PDF) - (Deadline 14 Feb 2022, 11.59pm)
    Submission link for YSP519 - Research Instrument in PDF (Deadline 14 Feb 2022, 11.59pm)
    Research Proposal Presentation WebEx Recording - Session 3 (26th January 2022)
    Research Proposal Presentation WebEx Recording - Session 1 (27th January 2022)
    Research Proposal Presentation WebEx Recording - Session 2 (27th January 2022)
    Research Proposal Presentation WebEx Recording - Session 3 (27th January 2022)
    Research Proposal Presentation WebEx Recording - Session 1 (28th January 2022)
    Research Proposal Presentation WebEx Recording - Session 2 (28th January 2022)
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    Course info

    1. Home
    2. Courses
    3. APPLIED ARTS
    4. SCHOOL OF COMMUNICATION
    5. Semester I
    6. YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
    7. Summary

    YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

    • Lecturer: DR. SHARIFAH NADIAH SYED MUKHIAR
    • Lecturer: PROFESOR MADYA DR. HASRINA BINTI MUSTAFA
    Skill Level: Beginner

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