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    E learn CW YSP 518 2021 2022 14.2.2022
    Exam YSP 518 CONSUMER PSYCHOLOGY
    Confirmation of Attendance (if unable to use attendance system)
    Announcements
    1 November - 7 November
    Writing-a-case-study
    Sample Case Study Analysis Starbucks
    Nudging shortguide9 22
    Schmitt 2012 -The consumer psychology of brands
    How the ‘Ikea effect’ subtly influences how you spend
    HBS IKEA Effect
    Ch 1, Appendix [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]
    Ch 17 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]
    HBR CXHeartoftheEnterprise
    SESSION 1 INTRODUCTION AND OVERVIEW
    Ch 2 Larson Persuasion Reception and Responsibility ( PDFDrive )
    Sample Case Study Analysis Starbucks
    Ch 2 Larson Persuasion Reception and Responsibility ( PDFDrive )
    15 November - 21 November
    Session 2 2021 1.0
    Session 2 2021 2.0
    Online Game
    The Unboxing Experience
    Palessi
    IKEA EFFECT
    SESSION 2 HANDOUT
    The Date
    The date encoding
    The date explained.
    Logo and shapes (Fastcompany)
    Session 2 2021 1.0
    Session 2 2021 2.0
    Online Game
    The Unboxing Experience
    Palessi
    SESSION 2 HANDOUT
    The Date
    The date encoding
    The date explained.
    Logo and shapes (Fastcompany)
    29 November - 5 December
    HBR The new science of customer emotions
    SESSION 3 HANDOUT
    Webex Link
    Session 3 2021
    HBR The new science of customer emotions
    SESSION 3 HANDOUT
    Session 3 2021
    13 December - 19 December
    Session 4 Consumer Diversity 18.12.2021
    Real is Rare: Wild and Kind
    Real is Rare: Runaways
    From Ellen show Millennial Using Telephone
    SESSION 4 HANDOUT
    Individual Assignment: Be Ethical
    Brand relationship and customer attitude toward integrated resort brands a cognitive affective and conative perspective
    Webex Link
    Session 4 Consumer Diversity 18.12.2021
    Real is Rare: Wild and Kind
    Real is Rare: Runaways
    SESSION 4 HANDOUT
    3 January - 9 January
    SESSION 5 HANDOUT
    IPA-EFF-CASE 2018 SKII Leftover women
    Session 5 Culture and Subculture
    SESSION 5 HANDOUT
    IPA-EFF-CASE 2018 SKII Leftover women
    Session 5 Culture and Subculture
    17 January - 23 January
    SESSION 6 HANDOUT
    Martin Lindstrom
    Customer journey - microinteractions
    Customer Journey map - digital
    Customer Journey Map Example 1
    Lecture 5 and 6 Decision Making
    SESSION 6 HANDOUT
    Customer journey - microinteractions
    Customer Journey map - digital
    Customer Journey Map Example 1
    Lecture 5 and 6 Decision Making
    31 January - 6 February
    Group project: Improving Customer Experience
    Study guide Consumer Psychology 2022
    Peer Evaluation
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    Course info

    1. Home
    2. Courses
    3. APPLIED ARTS
    4. SCHOOL OF COMMUNICATION
    5. Semester I
    6. YSP518 CONSUMER PSYCHOLOGY
    7. Summary

    YSP518 CONSUMER PSYCHOLOGY

    • Lecturer: PROFESOR MADYA DR. SHUHAIDA BINTI MD NOOR
    Skill Level: Beginner

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