This course aims to enhance and develop practical social media communication skills. It elaborates on various social media aspects before discussing relevant theories, models, and strategic communication frameworks. It uses social media platforms to achieve long-term profitability and business sustainability. Students also will be exposed to analytics, law and ethics on social media. The component of this course is 100% coursework. The course learning outcomes (CLO) are as follows:
CLO1 - Explore main channels in social media communication
CLO2 - Develop an impactful and cost-effective social media communication plan and calendar
CLO3 - Identify entrepreneurial opportunities in the world of social media
CLO4 - Produce a social media communication strategy clearly and confidently