Summary of YSP513 DIGITAL STRATEGIES IN INTEGRATED MARKETING COMMUNICATION

Portal ini merupakan portal eLearn@USM bagi Sidang Akademik 2021/2022,
Pensyarah boleh mengakses eLearn@USM Sidang 2022/2023 di pautan berikut:

https://elearning.usm.my/sidang2223

Terima Kasih
Admin Portal

__________________________________________________________________________________________

YSP513 DIGITAL STRATEGIES IN INTEGRATED MARKETING COMMUNICATION

Lecturer: PROFESOR MADYA DR. HASRINA BINTI MUSTAFA

Skill Level: Beginner

General

Announcements

Final Examination, 26 Feb 2022, Saturday, 2.00pm-5.00pm

Final Exam Questions YSP513 Digital Strategies in IMC

Submission Link For Final Exam Answer

CLASS ACTIVITIES & ASSIGNMENTS

CLASS RESOURCES

CLASS TEXT : Digital Marketing: Strategy, Implementation and Practice- Chaffey &amp; Chadwick 2016

Past Exam Questions

How to advertise to an audience with an 8 second attention span

Facebook Segmentation and Marketing Framework (Hodis et. al 2015)

Example of Good Digital Strategy Report - for Samza Sambal Hijau 2019

Samza Cloud Kitchen Group 1 2020

Sample Report: Samza Cloud Kitchen Group 2020: 2

Sample slide presentation Group 1 (2020)

Sample Slide presentation Group 2 (2020)

YSP513 Course outline

Week 1 & 2: Introduction 30 October 2021

Exam Question

Introduction to Digital Strategies in IMC

Digital Strategies

Week 1 - Online Lecture via WebEx 30th October 2021

Week 3 & 4: Social Media Advertising 13 Nov 2021

FB Ads Content Strategy Exercise

Facebook Segmentation and Marketing Framework

Facebook Advertising 2021

Webex link 13 Nov 2021

Social media Influencer DECK by RevMedia Group

FB Ad performance exercise

Quiz FB Ad Performance

Week 3 - Online Lecture via WebEx 13 Nov 2021

Week 5 & 6: GOOGLE SEARCH ENGINE MARKETING 27 NOV 2021

How to install Google Analytics

Case study: USM Google Adwords Campaign 2016

Google Adwords Fundamentals

google analytics slides

Exercise Copywriting Adwords

Advanced Google Adwords Book

Google Ad 2021

Webex link 27 Nov 2021

Week 5 - Online Lecture via WebEx 27 Nov 2021

Week 7 & 8 - MARKETING VIDEO PRODUCTION AND SEARCH ENGINE MARKETING 11 DEC 2021

Webex link 11 Dec 2021

Week 7 - Online Lecture via WebEx 11 Dec 2021

Week 10 & 11: GOOGLE VIDEO ADS AND EMAIL MARKETING 1 JAN 2022

Google Video Ad Year 2020

Google Display Ad 2020

Research Article- Digital Marketing Strategies in Tourism Industry During COVID-19

Webex link 1 Jan 2022

Week 10 - Online Lecture via WebEx 1 Jan 2022

WEEK 12 & 13: CREATING CHATBOT VIA MANYCHAT 15 JAN 2021

Email marketing_Sendinblue

Facebook Messenger Chatbot

Webex Link 15 Jan 2022

Week 13 - Online Lecture via WebEx 15 January 2022

WEEK 14 & 15: PITCH DAY 29 JAN 2021

Slides submission for Pitch Session 29 Jan 2022

Video submission 29 Jan 2022

Submission for Digital Marketing Plan 7 Feb 2022

Coursework marks 60%

YSP513 DIGITAL STRATEGIES IN INTEGRATED MARKETING COMMUNICATION

CLASS TEXT : Digital Marketing: Strategy, Implementation and Practice- Chaffey & Chadwick 2016