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ADE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS
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Week 1. LESSON 1 Introduction to Social Media and Social Networks
Course Guide
Course Outline
Lesson 1. Introduction to Social Network Analysis for Business
Business Application Case 1,2,3
Week 2. LESSON 2 New Technologies of Collaboration
Lesson 2. Social Media New technologies of collaboration
Week 3. LESSON 3 Fundamental concepts: The network perspective and types of network
Lesson 3 Network perspective and types of network
Quiz 1
Week 4. LESSON 4 Network analysis metrics
Lesson 4 Network analysis metrics
Analyzing A Case: Social Network Metrics
Week 5. LESSON 5 Network analysis metrics (Triadic Closure, Structural holes, Homophily)
Lesson 5 Triadic Closure, Structural Holes & Homophily
Week 6. LESSON 6 Balance and Transitivity
Lesson 6 Structural Balance
Week 7. LESSON 7a. Getting started with NodeXL and Lesson 7b. Creating Network Visualization: Labelling and Visual Attributes
Lesson 7a and 7b: Node XL, Labelling and Visual Attributes
Quiz 2
Week 9. LESSON 8 Grouping, Filtering and Semantic Analysis
Lesson 8a: Grouping and Filtering
Lesson 8b: Semantic Analysis
NodeXL Assignment
Week 10. LESSON 9 Data Crawling and Extracting
Twitter Data
Youtube SNA Video Data
29 MAY to 30 MAY 2021. MIDTERM TEST
MIDTERM TEST
Week 11. LESSON 10 NodeXL Pro Automate
NodeXL Pro Automate For Twitter Data
Node XL Pro Automate for YouTube Data
Week 12. Lesson 11 The Interpretation of Social Network Analysis Output
The Interpretation of Social Network Analysis Output: YouTube and Twitter Data
Week 13. LESSON 12 SNA Publication
Collection of SNA Articles
Week 14. Presentation & poster presentation
Additional Notes on SNA Twitter NodeXL
Additional Notes on SNA YouTube NodeXL
YouTube and Twitter SNA Articles
Quiz 3
Quiz 3
Week 15. Summation
Submission of the Assignment for Microsoft Word files
Submission of the Assignment for Powerpoint Slides files
SEMANTIC ANALYSIS NOTES
COURSEWORK GRADE
COURSEWORK GRADE
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ADE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS
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APPLIED ARTS
GRADUATE SCHOOL OF BUSINESS
Semester II
ADE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS
Summary
ADE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS
Lecturer:
DR. NORFARAH BINTI NORDIN
Lecturer:
PROFESOR MADYA DR. MOHD ALI BIN SAMSUDIN
Skill Level
:
Beginner