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  • AGE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS
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    Week 1. Lesson 1 Introduction to Social Media and Social Network Analysis for Business
    Course Guide
    Course Outline
    Lesson 1. Introduction
    Business Case 1,2,3
    Week 2. Lesson 2: Social Media New Technologies of Collaboration
    Lesson 2 Social Media New Technologies for Collaboration
    Week 3. Lesson 3. Network Perspective and Types of Network
    Lesson 3. Network perspective and types of network
    Quiz 1.
    Week 4. Lesson 4 Network Metrics
    Lesson 4 Metrics
    metrics report
    Week 5. Lesson 5 Structural hole, Triadic Closure & Homophily
    Lesson 5. Structural hole, Triadic Closure & Homophily
    Week 6. Lesson 6 Structural Balance
    Lesson 6 Structural Balance & Density
    Week 7. Lesson 7 NodeXL, Labelling and Visual Attributes
    Lesson 7: NodeXL, Labelling and Visual Attributes
    Quiz 2
    Week 9: Lesson 8. Grouping, Filtering and Semantic Analysis
    Lesson 8a: Grouping and Filtering
    Lesson 8b: Semantic Analysis
    Coursework Assignment
    Week 10. Lesson 9. Data Crawling
    Twitter Data Crawling
    YouTube Video Data Crawling
    MIDTERM TEST (29 to 30 MAY 2021)
    Midterm test
    Week 11. NodeXL Pro Automate
    NodeXL Pro Automate for Twitter Data
    NodeXL Pro Automate YouTube
    Week 12. The Interpretation of Social Network Analysis Output
    The Interpretation of SNA Output for Twitter and Youtube
    Week 13.
    Collection of SNA Articles
    Week 14 Presentation and Quiz 3
    Additional Notes on SNA Twitter NodeXL
    Additional Notes on SNA YouTube NodeXL
    Youtube and Twitter SNA Articles
    Important Dates for AGE 643
    Quiz 3
    Quiz 3
    Submission of the assignment in Microsoft Word files
    Submisson of Assignment in PowerPoint Slides
    Notes for Cluster Analysis
    Collection of Articles for Cluster Analysis
    COURSEWORK GRADE
    COURSEWORK GRADE
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    AGE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS
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    Course info

    1. Home
    2. Courses
    3. APPLIED ARTS
    4. GRADUATE SCHOOL OF BUSINESS
    5. Semester II
    6. AGE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS
    7. Summary

    AGE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS

    • Lecturer: DR. NORFARAH BINTI NORDIN
    • Lecturer: PROFESOR MADYA DR. MOHD ALI BIN SAMSUDIN
    Skill Level: Beginner

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    Official USM Website
    Campus Online
    CDAE Website

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