Kursus ini meneroka dunia perniagaan yang sentiasa berubah dalam membuat
keputusan strategik untuk kekal daya saing melalui risikan bersaing. Ia
membincangkan tentang cara menentukan, mengumpul, menganalisis, dan
mengedarkan maklumat mengenai produk, pelanggan, pesaing. Selain itu ia
membincangkan tentang penetapan matlamat, penciptaan nilai, integrasi global, dan
kepelbagaian, dalam konteks realiti perniagaan baru.

This course explores the ever-changing business world in making strategic decisions
to stay competitive through competitive intelligence. It discusses how to determine,
collect, analyze, and distribute information about products, customers, competitors. In
addition, it discusses goal setting, value creation, global integration, and diversity, in
the context of new business realities.