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YSP520 CONTENT IDEATION
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Welcome to YSP520
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Course Outline
Marking Rubric for Individual Assignment Part 1
Marking Rubric for Individual Assignment Part 2
Marking Rubric for Individual Essay
Marking Rubric for Group Project
22 March - 28 March
Webex Link for Lecture 1, Saturday, 27 March 2021, 2.30-7.30pm
Lecture Notes: Session 1 - Introduction to Course
Lecture Note: Session 2 - Gathering Information
Dove Real Beauty Campaign 2016
Dove Real Beauty Campaign 2013
Lecture Notes: Session 3 - Strategic Brand Identity and Image
Recorded Lecture 1
5 April - 11 April
Webex Link for Lecture 2, Saturday 10 April, 2.30pm
Lecture Notes: Session 4 - Strategic Thinking for Creative Advertisers
Pepto-Bismol Empanada
Lecture Notes Session 5: BIG IDEA
Lecture Notes Session 6: Attracting Customers to Content
19 April - 25 April
Submission of Individual Assignment Part 1 - Creative Brief & Content Creation (20%)
Pre-recorded Lecture Session 7 Storytelling Part 1
Pre-recorded Lecture Session 7 Storytelling Part 2
Pre-recorded Lecture Session 7 Storytelling Part 3
Snickers Ramadan Commercial
Pre-recorded Lecture Session 7 Storytelling Part 4
Coca Cola 2021 TVC
Pre-recorded Lecture Session 7 Storytelling Part 5
Coca Cola Content 2020
IKEA SINGAPORE - Improve Your Private Life
Lecture Notes Session 7 - Storytelling
LECTURE VIDEO SESSION 7 - COPYWRITING PART 1
LECTURE VIDEO SESSION 7 - COPYWRITING PART 2
LECTURE VIDEO SESSION 7 - COPYWRITING PART 3
LECTURE VIDEO SESSION 7 - COPYWRITING PART 4
LECTURE VIDEO SESSION 7 COPYWRITING PART 5
LECTURE NOTES COPYWRITING
LECTURE VIDEO SESSION 8 - ELEMENTS OF DESIGN PART 1
LECTURE VIDEO SESSION 8 - ELEMENTS OF DESIGN PART 2
LECTURE VIDEO SESSION 8 - ELEMENTS OF DESIGN PART 3
LECTURE NOTES ON ELEMENTS OF DESIGN
LECTURE NOTES ON BRANDED CONTENT
Dove Real Beauty Sketches
QUIZ YOURSELF!
Recording of Quiz Brief
3 May - 9 May
Webex Link for Lecture on Saturday, 8 May 2021 at 2.30pm
Lecture Notes 1: Print Advertising
Lecture Notes 2: Radio Content Strategy
Lecture Notes 3: TV Content Strategy
Burger King Radio Ad – Dialog
Jalen – Dramatisation – Mini Play
Yusof Taiyob – Multivoice
Mydin – One voice
MyHealth – Dialog – Slice of Life
Ajinomoto – Testimonial
Pizza – Humor
P1 Wimax Radio – Dramatisation
24 May - 30 May
Webex Link for Lecture
Lecture Notes for Social Media Content
Lecture Notes on Website Content Strategy
Feedback for Radio Ad Tutorial
Recorded Lecture 1
Recorded Lecture 2
Recorded Lecture 3
31 May - 6 June
Feedback for Print Ad Tutorial
7 June - 13 June
Notes for Ambient Advertising
Lecture - Ambient Advertising Part 1 (14 min)
Lecture - Ambient Advertising Part 2 (15 Min)
Ambient Ad - Bus Stop
Lecture - Building Relationship with Customers Part 1 (15 min)
Lecture - Building Relationship with Customers Part 2
Lecture - Build Relationships with Consumers Part 3
Lecture - Build Relationship with Customers Part 4
Notes for Message Integration
Campaign that build relationship between brand and consumer
Self-Quiz
21 June - 27 June
Submission of Group Project (40%)
Webex Link for Lecture on Saturday, 26 June 2021
28 June - 4 July
Submission of Individual Essay
5 July - 11 July
Submission of Individual Assignment 2: Content Creativity (20%)
12 July - 18 July
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YSP520 CONTENT IDEATION
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APPLIED ARTS
SCHOOL OF COMMUNICATION
Semester II
YSP520 CONTENT IDEATION
Summary
YSP520 CONTENT IDEATION
Lecturer:
DR. NUR ATIKAH BINTI A RAHMAN
Skill Level
:
Beginner