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YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
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General
Announcements
3 April 2021
Webex link
YSP 519 Course Outline
Introduction slides
Week 1 & 2 slides
29 March - 4 April
5 April - 11 April
12 April - 18 April
Quantitative methods
Example of experiment
Descriptive Stats Tutorial
Correlation Tutorial
Regression tutorial
Multiple regression tutorial
t-test tutorial
ANOVA Tutorial
What is your research interest?
19 April - 25 April
26 April - 2 May
3 May - 9 May
Market research for Segmentation and Brand Positioning
Statistics Calculator
Video on Cluster analysis - how to use the template
Video on Cluster analysis - How to interpret the data
Strategic Brand Association Map (Brian D. Till, Daniel Baack, Brian Waterman, 2011)
Brand Association Mapping - Simplified
10 May - 16 May
17 May - 23 May
Lecture 4a
Lecture 4b
24 May - 30 May
31 May - 6 June
Chapter 21
Chapter 22
7 June - 13 June
14 June - 20 June
Webex Link
Test Question
Test Submission - Please submit by 10.45am
Case Study - International Marketing
21 June - 27 June
28 June - 4 July
Webex link
5 July - 11 July
Research proposal
Research instrument
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YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
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APPLIED ARTS
SCHOOL OF COMMUNICATION
Semester II
YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
Summary
YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
Lecturer:
DR. NURZALI BIN ISMAIL
Lecturer:
DR. SHARIFAH NADIAH SYED MUKHIAR
Lecturer:
PROFESOR MADYA DR. SHUHAIDA BINTI MD NOOR
Skill Level
:
Beginner