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YSP517 FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION
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Student's letter of certification
Sample Interview Questions for IMC case study
Introduction to Screencast-O-Matic
CO_YSP517_Revised_6May2021
Sample Presentation of Case Study
Case study Submission
Presentation of Case Study
Brand Touchpoint Report
YSP517 COURSEWORK GRADE
22 March - 28 March
Reading 1: Schultz & Schultz (1998): Transitioning marcom into the 21st century
Reading 2: Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns
Reading 3: Embedding brands within media content
Reading 4:A model of image creation and transfer in event sponsorship
Case study 1: Prospan Campaign 2018 in Australia
Case study 2: Claudia Sanders KFC Women's Day Campaign
Case study 3: Shell Select Refreshing Moment Campaign
Case study 4: Case study: KFC Hot & Cheezy Burger campaign
29 March - 4 April
Malaysian Media Landscape 2018-2019
MALAYSIAN MEDIA LANDSCAPE 2020
MALAYSIA ADEX 2020
Week 2 - Online Lecture via WebEx
5 April - 11 April
Definitions of IMC (new)
The Switch is On To Panasonic
Week 3 - Online Lecture via WebEx
12 April - 18 April
Week 3: Factors leading to the rise of IMC
IMC Theories and Models
FIT Malaysia Campaign 2015
Case Study: MRT SSP Public Inspection Roadshow 2015
What is Big Data
Ariel TV Ads on Why laundry is a mother's job?
Week 4 - Online Lecture via WebEx
19 April - 25 April
SK-II Campaign in China 2018
Fun Quiz for Reading 1
Week 5 - Online Lecture via WebEx
26 April - 2 May
Case Study : Malaysia Truly Asia
IMC planning process 15 April 2020
IMC Touch Point Analysis
Sample Questionnaire for Brant Touchpoint Audit
Week 6 - Online Lecture via WebEx
3 May - 9 May
Week 7 - IMC Talk Series
17 May - 23 May
Media Advertising 2021
Week 9 - Online Lecture via WebEx
24 May - 30 May
Dutch Lady Susu Sahur
Week 10 - Online Lecture via WebEx
Sample presentation Dutch Lady campaign
31 May - 6 June
Transformer
Maybank Treat Fair 2012
product placement new
Minority Report - Personal Advertising in the Future
Direct marketing
Hasrina & Zulkifli Product Placement Paper
Week 11 - Online Lecture via WebEx
7 June - 13 June
Elken
chapter on personal selling
Week 8: Personal Selling
Sales Promotion 14.11.2016
Week 12 - Online Lecture via WebEx
14 June - 20 June
Case study: Anlene Hourglass campaign
IN-STORE MEDIA ADVERTISING
Event Sponsorship
Case Study: Fabulous Food 1Malaysia campaign
Case study: Maxis 4G Films Campaign
Think Different Campaign 1997 by Apple
GO-JEK Big Data Application
Personalised customer experience
Anlene Hourglass campaign
21 June - 27 June
Dutch Lady Kalau Mak Menang Campaign
Measuring IMC effectiveness
Week 14 - Online Lecture via WebEx
28 June - 4 July
Criticism of IMC
Course Review 2020
Barriers to IMC and Future direction 2021
Wrap up 2021
Week 15 - Online Lecture via WebEx
EXAM DAY: 24 JULY 2021, 2.00PM-4.30PM
YSP517 EXAM QUESTIONS
YSP517 EXAM SCRIPT SUBMISSION
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YSP517 FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION
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APPLIED ARTS
SCHOOL OF COMMUNICATION
Semester II
YSP517 FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION
Summary
YSP517 FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION
Lecturer:
PROFESOR MADYA DR. HASRINA BINTI MUSTAFA
Skill Level
:
Beginner