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YSP504 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
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APA 6th Ed
A complete guide to thesis writing USM
YSP504 Course outline
Announcements
MOCK EXAM PAPER YSP504 IMC RESEARCH METHODS
12 October - 18 October
Sample Research Proposal: NorNaiem
Sample Research Proposal: CSI Effects on Audience
Sample Research Proposal: Examining the Effectiveness of Product Placement in a Reality Program in Malaysia
Sample Research Proposal: Angelina Jolie's Celebrity Endorsement Effect
Introduction to research
How many pages are necessary for YSP504 Research Proposal
Finding a good research topic
Quantitative and Qualitative Research
PhD proposal on Volunteer tourism by Dini
Sample of Qualitative Study
Tools for research
Week 1 - Online Lecture via WebEx
exam
19 October - 25 October
Week 2: Process of research
How to write a good introductory chapter of a proposal
Week 2 - Online Lecture via WebEx
26 October - 1 November
Conceptualisation and operationalization new
Week 3 - Online Lecture via WebEx
2 November - 8 November
APA 6th Ed by Noradilah USM
Writing a Review of Literature
Assignment 1 Research Introduction (Due 5 Nov 2020, 12 midnite)
9 November - 15 November
Week 5 - Online Lecture via WebEx
Population and sampling 2020
16 November - 22 November
Qualitative and quantitative approach
Mediator and moderator
Likert Scale Format
Survey research method
Week 6 - Online Lecture via WebEx
23 November - 29 November
Week 7 - Online Lecture via WebEx
Experiment 17 Dec 2020
30 November - 6 December
Assignment (Chapter 2) submission
7 December - 13 December
Content Analysis 2.11.2016
Guest Lecturer Talk
14 December - 20 December
Instruction to Assignment 3
FGI and BCM 2020
21 December - 27 December
Sampling in Qualitative Studies
Ethical considerations
Sample Interview Protocol
Week 11 - Online Lecture via WebEx
In-depth Interview 2020
28 December - 3 January
Submission link for Assignment 3
WebEx Recording
4 January - 10 January
Week 13 - Tutorial
11 January - 17 January
Week 14 - Proposal Presentation (Part 1)
Week 14 - Proposal Presentation (Part 2)
Week 14 - Proposal Presentation (Part 3)
Week 14: REsearch proposal presentation 21 January 2021
25 January - 31 January
Submission Link for Research Proposal (Due on 28 January 2021, 11.59pm)
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YSP504 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
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APPLIED ARTS
SCHOOL OF COMMUNICATION
Semester I
YSP504 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
Summary
YSP504 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION
TUJUAN KURSUS INI ADALAH BAGI MENINGKATKAN PENGETAHUAN DAN KEMAHIRAN PELAJAR DALAM PROSES DAN KAEDAH PENYELIDIKAN KUANTITATIF DAN KUALITATIF DALAM BIDANG KOMUNIKASI PEMASARAN BERSEPADU.
Lecturer:
PROFESOR MADYA DR. HASRINA BINTI MUSTAFA
Skill Level
:
Beginner